Marketing has always been an inseparable part of human civilization. Merchants used to convince kings to buy the stones they had brought from foreign countries at higher prices. Once industries and companies started to setup, marketing became more necessary than ever. Today the technology has advanced a lot. The world of marketing is different than what it used to be a decade ago.
Digital marketing is the new trend
The world has gone digital and that is why marketing has also become digital. Digital marketing is a term used to refer the different methods that are being used to market your products or services on different social media platforms and search engines. Every business, whether it is small or big, needs digital marketing.
What are different branches of digital marketing?
Digital marketing can be divided into lots of different types mainly:
- SEO – search engine optimization
- SMO – social media optimization
- SEM – search engine marketing
- SMM – social media marketing
- Content marketing
- Email marketing
These branches can be further divided into different types like SMM can be divided into Facebook marketing and Instagram marketing and so on.
Why it could be a lucrative career
Every person young or old spends time on internet today. If businesses want to get more customers, they must target them on these social media platforms and search engines. A lot of online businesses have come into existence and they always require assistance in the form of SMM services, SEO services[check out Minimice Group, which is the term in Thai], email marketing services, etc. If you could master at least one of them, you could get a lot of projects.
Learning any one of these skills is not much hard as well. You can start from online blogs and videos and then you can enroll in a free or paid course. You could also find an academy near you. Overall it is one of the best career options today.