Web pages can have several ways to interact with visitors, and one of the most effective are Push notifications. These consist of an instant notification that is sent to each user through their web browser or mobile device.
A variety of events can generate these notifications; for example: when new articles or news are published, a unique offer appears, a download is finished, new products in a store, etc.
Push notifications are undoubtedly one of the most effective digital marketing strategies to get visitors back to a web page. It is one of the most implemented strategies as they help increase conversions, increase sales, get more followers, and much more.
The Benefits Of Push Notifications For Websites
In the world of SEO services (seo รับ ทำ, which is the term in Thai) or digital marketing, Push notifications to provide a lot of benefits to websites, and these include:
They Work On All Types Of Devices
Users who surf the internet, in these times, do so not only from the PC but from their mobile devices. In fact, according to the figures in the Digital 2019 report of Hootsuite / We are social, 2019, 67% of users who access the web do so from their mobile devices.
This is very relevant when applying marketing strategies such as web push notifications since these will have the opportunity to reach all users regardless of the way they access the website.
Get To Keep The Audience Informed
There are many types of Push notifications, and these serve as an almost infallible method to attract new users or even to get more veteran users back. This is because they can be informed of new content or updates that may be of interest to them.
In the case of electronic stores, these types of notifications serve to inform if there are still items in the shopping cart, or even to inform you of products similar to the one you are looking for that are on sale.